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Allure Bridals design is about more than just how a dress looks - it is also about how the dress makes you feel. Allure is proud of its meticulous attention to detail - dresses are hand-beaded and embroidered, with luxurious fabrics and Swarovski crystal embellishments. On the day when all eyes are on you, feeling confident and beautiful is something every bride deserves. Whether your style is classic and traditional, or bold and dramatic - it all starts with how your wedding dress makes you feel - and nothing else feels like an Allure.

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These boho-inspired gowns are perfect for a bride planning an outdoor wedding.  Whether it's a celebration along the marsh, at the beach or on the grounds of a sprawling estate - these breezy dresses are nothing short of amazing. The romantic lace, intricate details and effortless silhouettes feature fluttering lace caps, off-the-shoulder designs and deep V-backs.

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The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns. Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love. This collection is for the more modern bride with a cutting edge look.

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